Jocelyne F. Lafrenière, BCom, CPA, CA

President and chief executive officer

Jocelyne is the President and Chief Executive Officer of JFL International Inc. She is a retired partner of KPMG Canada, one of the world’s largest professional services firms, where she led the Compliance Services and the International Inc. Development Assistance Services of their Ottawa office. With more than 35 years of experience, she has provided audit and management consulting services to government departments and agencies, United Nations agencies, businesses, and non-profit organizations around the world. As an executive coach, Jocelyne builds leaders’ capability to achieve their organizational goals. Her coaching approach is based on proven methods, tools, and techniques that bring results. She is the author of the inspiring books, Hello, Marvelous You andUnleash Your Power, and one of the co-authors of the book The Soul of Success. She is also the author of twelve business management courses.

Throughout her career, Jocelyne has actively championed for the empowerment of women, the protection of children, and education. She is a former President of the Quebec Business Women Network, Outaouais region and Vice-President of Femmes d’affaires sans frontières. Her investment in youth has been wide-ranging, from being a volunteer with Youth Action, to her role as a Board Member of Kids Connection Haiti (Canadian branch) and Save the Children Canada. She is a former member of Save the Children Canada's Finance and Audit Committee.

While working at KPMG, she has taught accounting and financial management at the Université du Québec à Gatineau, Algonquin College and the Building Owners and Managers Association of Ottawa. She has also published several articles in relation to business management.

Jocelyne is the founder of the JFL Foundation, which advances the lives of underprivileged people around the world through education and entrepreneurship. She is also a Board Member of Care Canada. She defends human rights through the JFL Peace Movement. She is a recipient of the Queen Elizabeth II Diamond Jubilee Medal for her significant contribution to the community in Canada and abroad. She is fluent in both English and French.

 

Education

  • Bachelor of Commerce with a concentration in accounting
  • Certified Professional Accountant, Chartered Accountant
  • Certified Internal Control Auditor
  • Certified Professional Success Coach
  • Certified Neuro-Linguistic Practitioner (NLP)
  • Emotional Freedom Technique (EFT) facilitator, a form of counseling intervention

Skills

  • Business start-up
  • Governance, strategy and ethics
  • Executive coaching and managerial development
  • Risk management
  • Business processes and controls
  • Regulatory and compliance review
  • Financial management
  • Fairness monitoring
  • Operational and performance monitoring
  • Result-based management
  • Major project advisory (focus on infrastructure projects)
  • Project evaluation
  • Social media, sales and marketing
  • Website content writer
  • International development
  • Growth and globalization

 

 

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Moving to the Next Level

November 4, 2023

By Jocelyne F. Lafrenière

Strategic thinking is a crucial process that goes hand in hand with strategic planning. It gets you to think outside the box and look at the bigger picture. It moves you to your destination with more ease as it allows you to understand what works and does not work, look at emerging opportunities and barriers, analyze influential factors, get your team engaged, choose the right direction and interventions, and invest resources at the right time.

 

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Success is in You. Success is You!

October 15, 2023

By Jocelyne F. Lafrenière

Often success is defined as the accomplishment of a purpose, the achievement of something desired, or the attainment of popularity and prosperity. To some, it means living their passion, or having a well-paid job, a nice house or other material things.

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Plot Your Journey to Success

September 12, 2023

By Jocelyne F. Lafrenière

It is critical for a new business to start its journey towards success by designing an inspired one-year business plan. As a new entrepreneur, you need to define in a start-up business plan what the business is all about, what it has accomplished to date, where it is heading, and how it will reach its destination.

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